2025 Stars – Week 32

Totals reflect data from 2025 – Week 32: August 3-9, 2025

Top Page/Story Pageview

Page/Story: H-D set to launch all-new, more ‘accessible’ Sprint at under $6K
Pageviews: 14,540
Traffic Breakdown:
47.2% Direct
44.1% Organic search
7.7% eNewsletter
0.5% news.google.com
0.3% Facebook
0.2% other
Devices: 93.3% mobile

Rider: Homepage – 2,523 pageviews
Woman Rider: Best Motorcycles for Smaller Riders: Seat Heights 30-30.9 Inches – 1,520 pageviews
Traffic Breakdown: 94.2% Organic Search 5.2% Direct, 0.3% chatGPT, 0.1% Facebook, 0.3% other
Devices: 76.5% mobile
Boating Industry: Homepage – 850 pageviews
Snow Goer: Arctic Cat Factory Is Running: Sleds, UTVs Are Being Built – 733 pageviews
Traffic Breakdown: 38.9% Facebook, 34.8% Direct, 9.3% Organic Search, 9.3% newsbreakspp.com, 3.0% LinkedIn, 3.0% hardcoredsledder.com, 1.0% arcticchat.com, 0.1% ChatGPT, 0.6% other
Devices: 83.8% mobile
Beverage Information Group: Beverage Dynamics – 720 pageviews
Traffic Breakdown: 63.6% Direct, 22.2% Organic Search, 4.2% eNewsletter, 1.7% ChatGPT, 1.3% Facebook, 0.8% MorningBrew Newsletter, 0.1% LinkedIn, 6.1% other
Devices: 17.0% mobile
OPE+: Homepage – 454 pageviews
Specialty Retailers: Homepage – 433 pageviews
SportsField Management: Homepage – 234 pageviews
American Rider: Homepage – 233 pageviews
Fuel Oil News: Homepage – 134 pageviews

Specialty Retailer: Pageviews: 571 (+232% increase) Unique Pageviews: 458 (+392% increase)
SportsField Management: Pageviews: 2,650 (-21% decrease) Unique Pageviews: 1,935 (0% decrease)
Fuel Oil News: Pageviews: 1,367 (-22% decrease) Unique Pageviews: 1,160 (+67% increase)
Woman Rider: Pageviews: 2,508 (-36% decrease) Unique Pageviews: 1,764 (-38% decrease)
Rider: Pageviews: 54,806 (-41% decrease) Unique Pageviews: 33,570 (-48% decrease)
OPE+: Pageviews: 2,966 (-42% decrease) Unique Pageviews: 1,276 (-66% decrease)
Boating Industry: Pageviews: 9,313 (-46% decrease) Unique Pageviews: 4,896 (-42% decrease)
Beverage Information Group: Pageviews: 4,241 (-58% decrease) Unique Pageviews: 2,482 (-67% decrease)
Powersports Business: Pageviews: 41,851 (-65% decrease) Unique Pageviews: 26,360 (-62% decrease)
Snow Goer: Pageviews: 4,930 (-69% decrease) Unique Pageviews: 2,777 (-71% decrease)
American Rider: Pageviews: 2,459 (-77% decrease) Unique Pageviews: 1,729 (-80% decrease)